Case Study: LinkAja achieves 20% user base growth with AppsFlyer Protect360

LinkAja grows its user base by 20% with AppsFlyer

LinkAja, an Indonesian digital wallet and fintech company, needed to massively scale its user base by acquiring real, quality users. This challenge was compounded by a significant fraud problem from its media partners, including install hijacking and bots, which heavily impacted its acquisition performance and return on ad spend. To address this, LinkAja turned to AppsFlyer and its fraud protection solution, Protect360.

By implementing AppsFlyer's Protect360, LinkAja's team gained real-time fraud detection and blocking capabilities. This allowed them to identify and stop paying for fraudulent installs, saving 15% in ad spend. The solution provided a clear assessment of media partners, leading LinkAja to eliminate 75% of its sources. As a result, the company achieved a 20% growth in its user base and a 30% rise in quality user actions, all while reducing overall costs.

LinkAja