Case Study: Letgo boosts user acquisition with AppsFlyer

Letgo boosts user acquisition 35% with AppsFlyer

letgo, a mobile marketplace for buying and selling secondhand goods, needed tools to streamline user acquisition and measure the return on its customer experience investments. They partnered with AppsFlyer and used its customer experience and engagement suite, powered by deep linking technology, to create smoother user journeys and collect actionable data.

AppsFlyer's solution, specifically its OneLink deep linking technology, enabled letgo to personalize user referral campaigns and test different web-to-app banners. This resulted in a 35% uplift in user acquisition and a 38% increase in conversion rate, demonstrating the measurable impact of AppsFlyer's platform on letgo's growth.

Letgo