Case Study: LEO Innovation Lab reduces acquisition costs with AppsFlyer

LEO Innovation Lab lowers CAC by 43% with AppsFlyer

LEO Innovation Lab, an independent digital health care unit, faced a challenge with mobile user acquisition and attribution for its apps. The fragmented mobile ecosystem limited their visibility into ad spend and made it difficult to measure the effectiveness of campaigns, which was critical for cost management in their fast-paced, iterative environment. They turned to AppsFlyer's mobile attribution and measurement suite for a solution.

By implementing AppsFlyer, the team gained full-funnel visibility and the ability to attribute every install to its source. This allowed for granular optimization of campaigns. As a result, LEO Innovation Lab achieved a 10% savings in their monthly campaign budget, a 43% reduction in the cost of acquiring high-quality users, and a 111% increase in their acquisition volume.

LEO Innovation Lab