Case Study: La Redoute boosts app downloads and engagement with AppsFlyer

La Redoute boosts app downloads 130% with AppsFlyer

La Redoute, a multinational French fashion and home decor retailer, faced the challenge of increasing app installs, engagement, and purchases across seven countries. They sought to deliver a more inspirational and valuable customer experience while also meeting quantitative goals to attract a younger audience and grow new customers. To address this, they partnered with AppsFlyer for its mobile attribution and marketing analytics.

AppsFlyer's solution provided deep tech and media integrations with all of La Redoute's partners, enabling efficient measurement and optimization from a centralized dashboard. This allowed the team to quickly test new partners and retargeting campaigns. The implementation led to a 130% increase in app downloads, a 2.6x increase in active users, and a 10% growth in new customers. AppsFlyer's insights also enabled a rapid reduction in cost-per-install alongside dramatic increases in retention and conversion rates.

La Redoute