Case Study: Kolon Mall boosts retention and cuts dormant user costs with AppsFlyer Audiences

Kolon Mall boosts retention by 15% with AppsFlyer

Kolon Mall, a leading South Korean fashion e-commerce platform, faced the challenge of effectively identifying and engaging high-value customers to drive sustainable growth. Their specific hurdles included creating scalable lookalike audiences from their VIP segments and reactivating dormant users. To address this, they turned to AppsFlyer and its Audiences product for a data-driven solution.

Using AppsFlyer's Audiences tool, Kolon Mall was able to segment their top users and utilize lookalike modeling to significantly scale their campaigns. The solution was integrated across multiple media platforms, allowing for efficient testing with tailored creatives. As a result, AppsFlyer helped Kolon Mall achieve a more than 15% increase in user retention rates and a 20% reduction in dormant user engagement costs, making their marketing efforts far more effective and efficient.

Kolon Mall