Case Study: KisanKonnect reduces mobile ad fraud by 89% with AppsFlyer Protect360

KisanKonnect reduces mobile ad fraud by 89% with AppsFlyer

KisanKonnect, an Indian agritech delivery service, faced challenges with escalating ad fraud and customer acquisition costs as they scaled their marketing efforts across multiple ad networks. They needed to reduce fraud rates, gain deeper insights into user quality, and find new channel partners to control costs and support growth. To address this, they partnered with AppsFlyer and its Protect360 fraud protection solution.

By implementing AppsFlyer's measurement suite and Protect360, KisanKonnect gained valuable insights to optimize campaigns and identify high-quality ad networks. The solution from AppsFlyer provided multi-layered fraud protection, which identified and blocked fraudulent activities. As a result, KisanKonnect reduced its mobile ad fraud by 89% and achieved a 2x increase in non-organic growth within one month, significantly improving user quality and controlling acquisition costs.

KisanKonnect