Case Study: KindiCare achieves 50% lower CPI with AppsFlyer

KindiCare cuts CPI by 50% with AppsFlyer

KindiCare, an Australian childcare search platform, faced significant challenges in optimizing its mobile user acquisition campaigns after its app launch. Without clear data on campaign performance, they struggled to allocate their marketing budget efficiently and understand which channels were driving valuable, high-intent users who would engage meaningfully with the app. They partnered with AppsFlyer and its Measurement Suite to gain these crucial insights.

Using AppsFlyer's solutions, including the Measurement Suite and Smart Banners for deep linking, KindiCare gained real-time insights to make data-driven decisions. This allowed them to optimize their media mix and streamline the web-to-app journey for visitors. The results were substantial: a 50% reduction in cost per install, 110,000 app installs within two years, a 70% reduction in digital marketing spend year-on-year, and a 92% increase in organic and direct referral traffic.

KindiCare