Case Study: Jiji accelerates app growth and boosts marketing efficiency with AppsFlyer

Jiji grows app traffic 20x with AppsFlyer

Jiji, a Pan-African eCommerce marketplace, faced challenges in measuring the effectiveness of its user acquisition campaigns across multiple ad networks, including Facebook and Google. Their CMO, Vitalii Sharovarov, needed a unified view to identify valuable channels and stop inefficient spending. To address this, they turned to the vendor AppsFlyer and its measurement suite for a comprehensive attribution solution.

AppsFlyer provided a unified platform that enabled Jiji to compare campaign performance across all its advertising partners clearly. This allowed the team to quickly identify and cut fraudulent traffic, saving thousands of dollars. As a result of implementing AppsFlyer, Jiji's daily installs grew from 7,000 to 22,000, culminating in over 5 million app installs in Nigeria alone, and made their marketing spend significantly more efficient.

Jiji