Case Study: IGG boosts mobile game performance in China with AppsFlyer

IGG boosts ROI 120% with AppsFlyer

IGG, a popular mobile game publisher, sought to expand into the Chinese market. The challenge was navigating a mobile advertising landscape that was not yet standardized, requiring an attribution solution that could integrate with local media sources to identify quality traffic. To meet this challenge, IGG turned to AppsFlyer and its mobile attribution and measurement services.

AppsFlyer implemented its solution, leveraging its deep integrations with leading Chinese media platforms like Bytedance. This provided the robust coverage IGG needed to optimize its campaigns and creatives. The results were a 120% stronger ROI, a 200% higher CTR, and a 30% boost in activation rates, demonstrating AppsFlyer's key role in IGG's successful market entry.

IGG