Case Study: Ibotta doubles remarketing success with AppsFlyer Audiences

Ibotta doubles remarketing success and boosts spend by 103% with AppsFlyer

Ibotta, a cash back rewards and payments app, needed a way for its one-person team to effectively manage complex remarketing campaigns at scale. Their manual process for syncing dynamic audiences with network partners was time-consuming and inconsistent, limiting their ability to test new networks with confidence. This challenge was addressed using AppsFlyer's Audiences solution.

AppsFlyer's solution automated the audience creation and deployment process, enabling Ibotta to build and deploy advanced segments across their partner ecosystem. This allowed a one-person team to double remarketing efforts and increase spend by 103% without additional resources. The integration provided significant time savings and gave the team the confidence to test new ad networks, knowing their segmentation rules were being correctly applied.

Ibotta