Case Study: Hyper Hippo achieves 50% higher retention with AppsFlyer

Hyper Hippo improves retention by 50% with AppsFlyer

Hyper Hippo, a Canadian gaming app developer, faced challenges in optimizing user acquisition, accurately attributing marketing campaigns across multiple channels, and re-engaging lapsed users to improve retention. To address these issues, they partnered with vendor AppsFlyer and implemented its mobile attribution and measurement suite.

By utilizing AppsFlyer's tools for cross-device attribution, deep linking, remarketing audiences, and cost aggregation, Hyper Hippo gained a unified view of its marketing data. This solution enabled the company to improve its remarketing campaigns significantly, resulting in a 50% increase in Day 7 retention for its key titles and a 60% reduction in cost per player.

Hyper Hippo