Case Study: Huuuge Games boosts UA performance with AppsFlyer

Huuuge Games boosts Day 1 ARPU 600% with AppsFlyer

Huuuge Games, a mobile games developer, faced challenges in scaling global user acquisition and acquiring high-quality paying users, particularly in the competitive US iOS market. Working with numerous ad networks, their teams spent excessive time manually aggregating data from multiple AppsFlyer reports to analyze campaign performance and ROI.

Using AppsFlyer's Master API, Huuuge created customized reports that combined key metrics into a single view, eliminating hours of manual work. This solution, alongside AppsFlyer's attribution and analytics, provided clear ROI insights that enabled a 400% increase in monthly acquisition spend. The results included a 600% increase in Day 1 ARPU and 10x growth in US-based iOS installs, saving the team an estimated 1,300 hours per year.

Huuuge Games