Case Study: Hotstar achieves a 27% increase in reactivation rate with AppsFlyer Audiences

Hotstar boosts reactivation by 27% with AppsFlyer

Hotstar, a major Indian media streaming service, faced the challenge of improving user retention by reactivating dormant users on its platform. To address this, they partnered with AppsFlyer and leveraged its audience segmentation solution to create targeted campaigns based on user behavior and content affinities.

AppsFlyer's solution enabled Hotstar to dynamically create and sync detailed audience segments to digital advertising platforms for personalized ad targeting. This strategy, which included up-selling and cross-selling content, resulted in a significant 27% increase in Hotstar's reactivation rate, greatly improving their user retention efforts.

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