Case Study: Hopper increases marketing spend capacity by 10x with AppsFlyer

Hopper triples marketing spend and boosts capacity 10x with AppsFlyer

Hopper, a leading travel app, faced the challenge of scaling its highly effective, personalized push notification campaigns. Manually creating tens of thousands of daily custom creatives and optimizing their allocation across media partners was an unrealistic task. To meet its marketing automation goals, Hopper needed a solution that could provide the reliable, granular data required to power its algorithms, turning to AppsFlyer for its mobile attribution and measurement suite.

Using AppsFlyer's attribution data, Hopper built an optimization engine that automated budget allocation and creative roll-out. This solution allowed the team to triple its marketing spend and increase its capacity by 10x while continuously improving campaign performance. The automation freed up significant time and was the key to outperforming competitors with much larger marketing budgets.

Hopper