Case Study: Halodoc increases market penetration and reduces ad fraud with AppsFlyer

Halodoc cuts fraud 54% and saves 30% of ad spend with AppsFlyer

Halodoc, an Indonesian digital healthcare platform, faced challenges in expanding its market penetration to acquire first-time users in remote areas and in optimizing its advertising budget efficiency which was being drained by mobile ad fraud. They partnered with mobile attribution vendor AppsFlyer and its agency partner M&C Saatchi Performance to address these issues, utilizing AppsFlyer's measurement suite and Protect360 anti-fraud solution.

AppsFlyer's solution involved using its Cohort Report to refocus customer acquisition efforts on new users and implementing Protect360 to identify and prevent fraud in real-time. This resulted in a 54% decrease in fraud, 30% savings on ad spend, and a 37% increase in the average transaction per user, successfully helping Halodoc expand its reach and optimize its marketing performance.

Halodoc