Case Study: Halfbrick boosts conversions and efficiency with AppsFlyer

Halfbrick boosts conversions by 98% with AppsFlyer

Halfbrick, an Australian video game developer known for titles like Fruit Ninja, faced the challenge of needing a mobile measurement provider that could adhere to Apple's privacy policies while increasing the efficiency of its global marketing spend. They required robust attribution and return on ad spend (ROAS) aggregation across multiple media sources and needed guidance for the iOS14 and SKAdNetwork rollout.

AppsFlyer addressed these challenges with its real-time overview dashboard and its cost aggregation solution, Xpend. This implementation provided Halfbrick with clear insights into their most profitable media sources and campaigns. The results were significant, including a 98% year-over-year increase in user acquisition growth, increased confidence in iOS attribution, and valuable time savings that boosted overall marketing efficiency.

Halfbrick