Case Study: Gradeup achieves 10% higher ROAS with AppsFlyer

GradeUp boosts ROAS by 10% with AppsFlyer

Gradeup, an online exam preparation platform in India, faced the challenge of optimizing its user acquisition campaigns for a lower cost per install and boosting in-app engagement to improve user lifetime value. They needed deeper insights into their user acquisition funnel to target high-quality users and increase the likelihood of conversion, particularly for video views. To address this, they partnered with their measurement vendor, AppsFlyer, utilizing its attribution and in-app events measurement.

AppsFlyer's solution involved using its server-to-server events APIs to send granular in-app event data to their marketing partner, Affle, enabling precise measurement and remarketing. By analyzing this data through AppsFlyer's Overview and Cohort analysis reports, Gradeup optimized its campaigns. This strategy resulted in a 15% increase in video engagement and a 10% boost in return on ad spend (ROAS).

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