Case Study: Goodgame Studios achieves a single source of truth for campaign performance with AppsFlyer SSOT

Goodgame Studios restores a single source of truth with AppsFlyer for 500 million+ users

Goodgame Studios, a leading developer of free-to-play mobile games, faced a significant data challenge following the release of iOS 14. Their performance marketing team, led by Alexey Gusev, was forced to make decisions based on two separate dashboards—their internal one and a SKAN dashboard—which led to installs being double-counted and data becoming unreliable. This lack of a single source of truth made revenue projection and campaign optimization very difficult, prompting them to seek a solution from their vendor, AppsFlyer, and its mobile attribution product.

AppsFlyer implemented its Single Source of Truth (SSOT) solution, which uses a bit of the SKAN conversion value to flag existing attributions and then deduplicates installs. The setup was quickly configured within AppsFlyer's Conversion Studio. As a result, Goodgame Studios now has a unified and trusted install report, making revenue projection and budgeting substantially more accurate. This restored confidence allowed them to resume Facebook campaigns and gave them a reliable dashboard to make informed decisions on budget allocation and which partners to scale.

Goodgame Studios