Case Study: Gismart improves user acquisition performance with AppsFlyer SSOT

Gismart improves UA performance by 20% with AppsFlyer SSOT

Gismart, a leading developer and publisher of mobile apps and games, faced significant challenges in obtaining a clear picture of their campaign performance. Following iOS privacy changes, their data was siloed across multiple attribution sources like SKAdNetwork and probabilistic modeling, leading to unreliable and duplicated install data. They turned to their mobile measurement partner, AppsFlyer, for a solution to this problem.

AppsFlyer implemented its Single Source of Truth (SSOT) solution for Gismart. This tool deduplicated user counts and events from different attribution models, providing clean and accurate cost metrics. As a result, Gismart improved its User Acquisition performance modeling by 20% across its entire portfolio, allowing for more precise and actionable marketing insights.

Gismart