Case Study: Gismart grows in China with AppsFlyer

Gismart accelerates China growth with AppsFlyer’s 70-person local team

Gismart, a mobile gaming and entertainment app company, faced significant challenges in growing its audience in China. The market's complexity, strict privacy laws, and their own lack of local knowledge made it difficult to understand Chinese consumers and make smart media buying decisions. To overcome these barriers, they turned to their vendor, AppsFlyer, for its mobile attribution and measurement suite.

AppsFlyer provided a local team with essential insights and facilitated direct conversations with their strategic advertising partner, Ocean Engine (parent company of Douyin). This partnership allowed Gismart to fast-track its growth, gain a deeper understanding of the market, and predict campaign outcomes. As a result, Gismart significantly grew its app presence in China and plans to launch more titles there, leveraging its ongoing partnership with AppsFlyer.

Gismart