Case Study: Genera Games achieves stronger ROI and fraud protection with AppsFlyer

Genera Games cuts fraud and lifts ROI with AppsFlyer, saving 47% of marketing budget

Genera Games, a leading publisher of mobile games, needed a clear and fraud-free mobile attribution solution to properly measure their marketing campaigns. Their previous provider's reports did not match their business results, and their fraud challenges persisted even after purchasing a premium anti-fraud offering. This led them to seek a new solution from AppsFlyer.

AppsFlyer implemented its fraud protection solution, which used real-time blocking and device ratings to identify sophisticated fraud schemes from specific sub-publishers. This allowed Genera Games to take swift corrective action with their ad partners. As a result, Genera Games saved 47% of their marketing budget, prevented 5x more fraud, increased their loyal user rate by 4x, and doubled their non-organic growth within two months.

Genera Games