Case Study: Fynd achieves 10x user growth with AppsFlyer

Fynd boosts user acquisition 10x with AppsFlyer

Fynd, a unique fashion shopping app in India, sought to build a scalable user acquisition practice to compete with larger eCommerce providers during a heavily discounted shopping season. Their challenge was to create a month-long campaign that would attract new users and scale their brand without losing momentum, all while competing on discounts. They used AppsFlyer's measurement suite and marketing analytics to tackle this.

AppsFlyer's solution provided mobile attribution and marketing analytics, which helped Fynd understand and optimize every element of their user acquisition funnel across all online and offline channels. This enabled them to run a coordinated, omni-channel campaign. As a result, Fynd achieved 10x growth in user acquisition in less than a month and saw 2x higher Day 30 retention rates. AppsFlyer's real-time insights proved invaluable for refining their overall marketing strategy.

Fynd