Case Study: FunPlus regains ROI insight with AppsFlyer Data Clean Room

FunPlus regains ROI insight and closes a 30-40% data gap with AppsFlyer

FunPlus, a leading gaming company, faced significant data visibility challenges and signal loss due to new privacy restrictions on platforms like Meta, TikTok, and Twitter. This created a 30-40% data gap that hindered their ability to optimize user acquisition campaigns and make confident marketing decisions. To overcome this, they turned to AppsFlyer and its Data Clean Room (DCR) solution.

By using AppsFlyer's DCR to securely join its first-party data with aggregated conversion data, FunPlus regained control of its metrics and KPIs. The solution restored the team's confidence in their data, increased their efficiency tenfold by eliminating the need to cross-reference multiple sources, and enabled smarter, more aggressive campaign decisions. AppsFlyer provided the new insights needed to understand user behavior and optimize creatives.

FunPlus