Case Study: fuboTV uncovers true incremental growth with AppsFlyer

fuboTV uncovers up to 3x incremental growth with AppsFlyer

fuboTV, a sports-first live TV streaming platform, operates in a highly dynamic growth environment. Their challenge was understanding which marketing initiatives were truly driving new user demand beyond what attribution could show. They partnered with AppsFlyer to use its Measurement suite for Incrementality testing to gain these deeper insights.

AppsFlyer's solution allowed fuboTV to run controlled incrementality experiments directly within its platform. The testing revealed that one campaign showed no incremental lift, while two others demonstrated meaningful impact with lift from 15% to 34%. This enabled fuboTV to confidently shut down the non-incremental campaign, freeing up a six-figure monthly budget, and scale the successful ones. AppsFlyer provided clear, actionable insights that led to more efficient investment and better optimization decisions.

fuboTV