Case Study: fuboTV reduces CPI with AppsFlyer People-Based Attribution

fuboTV reduces CPI by 15% with AppsFlyer

fuboTV, a live TV streaming platform, faced a challenge in attributing user acquisitions and understanding the full customer journey. As users moved between mobile apps and the company website to subscribe, it became difficult to identify the original marketing source, creating a gap in their measurement. To address this, they turned to AppsFlyer and its People-Based Attribution product.

By implementing AppsFlyer's solution, fuboTV gained a unified view of cross-device user journeys. This enabled them to reallocate their marketing budget with 20% greater efficiency, which in turn led to a 15% reduction in cost per install (CPI) across Android and iOS. AppsFlyer provided the data that helped fuboTV's marketing teams unite and focus their acquisition efforts on driving more loyal users.

fuboTV