Case Study: Fox Corporation boosts mobile live sports viewership with AppsFlyer Smart Banners

Fox Corporation increases mobile live viewership by 35% with AppsFlyer

Fox Corporation, a major entertainment company, faced the challenge of improving user growth and engagement for its FOX Sports and FOX NOW apps without a paid media budget. They needed to optimize their web-to-app experience from their high-traffic mobile website but were limited by basic, non-customizable browser banners that only worked on specific platforms.

Using AppsFlyer's Smart Banners from its deep linking suite, Fox implemented a solution. They created fully customizable banners for all mobile browsers that highlighted specific live games with a "Watch Live" call-to-action, deep linking users directly into the app. This strategy, implemented by the marketing team without developer support, resulted in a 15-35% increase in app installs from web traffic during major sporting events and a tenfold increase in banner click-through rates.

Fox Corporation