Case Study: Fondeadora lowers acquisition costs and boosts retention with AppsFlyer

Fondeadora lowers acquisition costs by 70% with AppsFlyer

Fondeadora, a FinTech startup and one of Mexico's largest standalone digital banks, faced significant challenges with its previous mobile attribution partner. The tool lacked necessary customer support and functionality, making it difficult for the team to access and understand their own data. This complexity hindered various departments from leveraging user event data, resulting in wasted time and money for an underused service that provided no value.

By migrating to AppsFlyer, Fondeadora seamlessly integrated its measurement suite and mobile attribution into its existing customer data platform. This provided a robust foundation for user data across six different departments. As a result of implementing AppsFlyer's solution, Fondeadora lowered its customer acquisition costs by 70%, increased customer retention by 15%, and improved campaign effectiveness by 80%.

Fondeadora