Case Study: Flip achieves 5x faster insights delivery with AppsFlyer MCP

Flip saves 16 hours a month with AppsFlyer MCP

Flip, a leading fintech app in Indonesia, faced a challenge in its performance marketing team. With only three people managing over ten financial products, the team was spending up to five hours each week manually handling ad hoc performance data requests from stakeholders, which limited their capacity for strategic work. They needed a way to provide reliable, on-demand insights without burning out their lean team.

By connecting AppsFlyer's MCP to the AI tool Claude, Flip built a self-serve insights engine. This solution allows stakeholders to get immediate, standardized reports, reducing the time to answer a request from an hour to under ten minutes. This saved the team up to 16 hours per month, reclaiming the equivalent of two full working days to focus on growth-driven strategy. AppsFlyer's MCP amplified the team's capabilities by automating routine data analysis.

Flip