Case Study: FE Credit boosts conversion rates by 68% with AppsFlyer

FE Credit boosts remarketing conversion rates by 68% with AppsFlyer

FE Credit, a consumer finance company and the leader in Vietnam's market, faced challenges with scattered and inaccurate data that hindered its marketing efforts and user experience optimization. They needed a centralized solution to understand the customer journey and run effective campaigns while adhering to strict data security policies. They partnered with AppsFlyer for its measurement and audience segmentation solutions.

AppsFlyer provided a solution that included its Audiences feature for remarketing and its Data Locker for real-time reporting and data integration. This allowed FE Credit to centralize its data and create targeted segments. As a result, AppsFlyer helped FE Credit achieve a 68% increase in conversion rates from remarketing in owned media channels and cut data extraction time by an average of six times.

FE Credit