Case Study: Etermax triples retention with AppsFlyer

Etermax triples retention with AppsFlyer

Etermax, a leading social gaming company, faced the challenge of scaling its business and diversifying its portfolio of apps. With marketing running across over 50 global networks, their team needed a superior marketing intelligence solution from AppsFlyer to measure and optimize their efforts for better retention and ROI.

By implementing AppsFlyer's measurement suite and marketing analytics, Etermax gained deep integrations and unlimited event reporting. This allowed them to develop predictive models and optimize their media, which tripled their retention for non-organic installs. AppsFlyer provided the clean data and intuitive dashboards that drove Etermax's data-driven growth and improved performance across all their key metrics.

Etermax