Case Study: eBay scales mobile marketing with AppsFlyer

eBay scales mobile marketing with AppsFlyer across 100M+ installs

eBay, a global eCommerce leader with over 100 million mobile app installs, faced a challenge in scaling its mobile marketing. Their initial basic attribution setup required extensive resources and man-hours to integrate with each advertising partner. To achieve its matured business goals, eBay needed a more agile and scalable solution from an attribution provider like AppsFlyer.

AppsFlyer provided eBay with a self-serve platform for accessing over 8,000 tech and media partners, enabling quick integration and optimization. The solution offered speed, stability, advanced fraud protection, and global support. As a result, eBay gained full 360-degree insight into its user acquisition activity and lowered its costs, with a company executive stating "AppsFlyer is our source of truth when it comes to attribution."

eBay