Case Study: Easypaisa cuts CPI by 15% and boosts conversions by 10% with AppsFlyer

Easypaisa cuts CPI by 15% and boosts conversions by 10% with AppsFlyer

Easypaisa, a leading digital payments platform in Pakistan, needed to scale its user acquisition campaigns and gain better visibility into performance across its online and offline platforms. The company sought a solution from AppsFlyer to consolidate reporting, identify valuable media sources, reduce fake installs, and improve user retention through automated remarketing.

AppsFlyer implemented its measurement suite, including mobile attribution, Protect360, and the deep linking suite Onelink. This solution provided granular data analysis, multi-touch attribution, and dynamic linking, which directed users straight into the app. As a result, AppsFlyer helped Easypaisa cut its cost per install by 15%, reduce customer acquisition costs, and achieve a 10% improvement in conversions.

Easypaisa