Case Study: Dream11 boosts referrals and app conversions with AppsFlyer

Dream11 boosts referral conversions by 37% with AppsFlyer

Dream11, a major fantasy sports platform in India, sought to effectively manage complex marketing campaigns at scale and accurately attribute app installs across multiple sources and channels. They needed a unified platform to optimize acquisition and improve their user onboarding process, turning to AppsFlyer's attribution and deep linking solutions.

AppsFlyer provided a platform for comprehensive attribution and raw data reporting, alongside its Deep Linking suite and OneLink Smart Script. This solution enabled Dream11 to streamline onboarding, run a user referral program, and gain better campaign insights. The results included a 37% higher conversion rate from referrals, 28% more registrations from referrals, and reduced user acquisition overlap, saving on budget.

Dream11