Case Study: Dineout cuts customer acquisition costs by 30% with AppsFlyer

Dineout cuts customer acquisition costs by 30% with AppsFlyer

Dineout, India's largest restaurant tech solutions platform, wanted to cost-effectively scale its user base beyond India's three major advertising platforms. The challenge was to find new media partners that could deliver high-quality users with strong retention and lifetime value without compromising its in-app conversion rates, all while reducing its comparatively high customer acquisition costs.

By leveraging AppsFlyer's Performance Index and dashboards, Dineout identified new advertising partners that yielded high-LTV users at a lower cost. Using AppsFlyer's Data Locker and the support of its Customer Success team, Dineout gained granular insights and automated its analytics. This solution led to a 30% improvement in key metrics, including customer acquisition cost, cost per install, and cost per conversion, allowing the marketing team to focus on new growth initiatives.

Dineout