Case Study: Dhani saves up to 20% of marketing budget with AppsFlyer Protect360

Dhani saves $246K and cuts unproductive installs by 34% with AppsFlyer

Dhani, a Mumbai-based provider of financial and healthcare services, sought to safeguard its Cost per Install and Cost per Action campaigns from fraudulent activity that was siphoning its marketing budget. The company turned to AppsFlyer and its Protect360 fraud protection solution to address this challenge and establish a reliable performance baseline for its media investments.

By implementing AppsFlyer's Protect360, Dhani was able to detect and block click flooding attempts in real-time. The solution identified and blocked 345,000 unproductive payable events, saving the company an estimated $246,000 over six months. AppsFlyer's tools helped Dhani save 34% of unproductive installs in real-time and optimize its marketing budget by redirecting funds to higher-value sources.

Dhani