Case Study: Dave, Inc boosts CTR by 12% and saves $408k with AppsFlyer

Dave, Inc boosts CTR by 12% with AppsFlyer

Dave, Inc, a North American fintech company, faced challenges with disjointed data across multiple marketing campaigns and needed to protect its ad budget from fraud. To acquire legitimate, high-value customers and streamline its creative optimization process, it turned to AppsFlyer and its Measurement Suite and Fraud Protection products.

AppsFlyer provided a unified attribution solution with its Protect360 fraud protection and Creative Optimization tools. This implementation saved Dave $408k from fraud in 2023, increased their click-through rate (CTR) by 12%, and saved their marketing team 10 hours per week on reporting.

Dave, Inc