Case Study: CRED achieves higher first payments and eligible user rates with AppsFlyer

CRED boosts first payments by 44% with AppsFlyer

CRED, a Bangalore-based fintech platform, needed to expand its user base in a competitive market through an effective referral program. The challenge was to create a scalable system that rewarded users based on specific in-app actions rather than just installs, eliminate clunky referral codes for a seamless experience, and have a platform-agnostic attribution method. To address this, they turned to vendor AppsFlyer.

AppsFlyer implemented its OneLink deep linking solution to power the referral feature. This allowed referrers to invite contacts with customized links, and attribution data was delivered in near real-time via webhooks and APIs. The results were significant, with referred users showing a 50% higher rate of meeting eligibility criteria and a 44% higher first payment rate compared to the average, greatly enhancing the program's success.

CRED