Case Study: CrazyLabs achieves 25X faster app onboarding with AppsFlyer App Management API

CrazyLabs cuts app onboarding from 3 days to 3 minutes with AppsFlyer

CrazyLabs, one of the world's largest mobile games publishers, faced a significant logistical challenge in manually onboarding hundreds of game apps each month for testing. This process, handled by their Publishing Ops team, was time-consuming and prone to human error. To scale faster, they needed a way to programmatically set up apps in their marketing ecosystem, which included AppsFlyer.

AppsFlyer implemented its App Management API and Partner Integration API to automate the app setup and integration process. This solution drastically reduced overhead and eliminated manual errors. The result was a dramatic reduction in onboarding time, from 3 days down to just 3 minutes, allowing CrazyLabs to test more games and much more quickly determine where to invest their budgets.

CrazyLabs