Case Study: Cooltra achieves 5X faster growth with AppsFlyer

Cooltra boosts growth 5X with AppsFlyer

Cooltra, a European scooter sharing company, faced the challenge of rapidly expanding beyond its launch cities while optimizing its marketing for aggressive seasonal growth. To identify and optimize every growth partner and strategy, Cooltra selected AppsFlyer as their mobile measurement partner, utilizing its mobile attribution and measurement suite services.

AppsFlyer's solution provided Cooltra with the tools for paid media optimization, flexible data reporting, and audience targeting. This allowed Cooltra to streamline campaigns, improve user quality, and eliminate user experience friction. As a result, Cooltra's growth rate jumped by 5X, in-app conversions increased by 60%, and user loyalty doubled, all within a single year of implementing AppsFlyer's services.

Cooltra