Case Study: Concrete Software boosts revenue and ROAS with AppsFlyer

Concrete Software boosts revenue 116% with AppsFlyer

Concrete Software, a mobile gaming company, faced challenges with its previous mobile marketing platform (MMP), which lacked proper data visualization tools and a deep linking solution. This made it difficult for their lean user acquisition team to optimize campaigns for return on ad spend (ROAS) and daily active users (DAU), requiring manual data processing and guesswork for social campaigns. They turned to AppsFlyer for a more robust measurement and deep linking solution.

AppsFlyer provided out-of-the-box data visualization and its OneLink deep linking solution, giving Concrete Software a holistic view of campaign performance. This enabled data-driven optimizations that led to a 116% increase in total revenue, a 47% increase in user sessions, and a 25% increase in non-organic installs. The team cut data processing time by 80% and gained the confidence to reallocate spend from underperforming channels, with AppsFlyer becoming a valued partner in their success.

Concrete Software