Case Study: Clover adapts to privacy-centric mobile measurement with AppsFlyer

Clover adapts to privacy-centric measurement with AppsFlyer and 24-hour SKAdNetwork postbacks

Clover, a subscription-based dating app, faced a significant challenge to its user acquisition strategy with Apple's iOS 14 update and the new App Tracking Transparency framework. The loss of access to the IDFA identifier and the limitations of SKAdNetwork, particularly delayed postbacks, severely hindered its ability to measure post-install events and analyze the quality of installs that lead to paid subscriptions. To adapt to this privacy-centric future, Clover turned to AppsFlyer for a solution.

AppsFlyer implemented its SKAdNetwork solution for iOS, providing Clover with a comprehensive dashboard for critical performance KPIs like ROI and ROAS. This allowed for data-driven decisions and ensured campaign measurability regardless of user ATT prompt responses. The implementation gave Clover valuable insights and a head start on the competition. While the shift to aggregated data required more patience, Clover found the transition painless and was fully prepared for success in a post-IDFA world, with the majority of its key goals still being consistently achieved using AppsFlyer's suite of solutions.

Clover