Case Study: ChimpWorks drives smarter marketing decisions with AppsFlyer

ChimpWorks boosts ROI by 37% with AppsFlyer

ChimpWorks, a mobile gaming company, faced challenges in accurately attributing their marketing conversions and lacked a single source of truth for their data. Using a combination of BigQuery and Amplitude, they could see player-level data but were missing key attribution insights to determine which channels drove installs. Their goal was to automate reporting and use data to power machine learning projects for creative optimization and forecasting. They turned to AppsFlyer's measurement suite and marketing analytics services to address this.

AppsFlyer provided the cleaned, accurate attribution data ChimpWorks needed, which served as a foundation for two machine learning projects. One project optimized ad creatives by analyzing elements that drove retention, while the other created a forecasting tool for campaign performance. As a result, AppsFlyer's solution saved marketing managers several days of work per campaign and, in one example, increased ROI by 37%. The collaboration and deep data access via AppsFlyer's API were critical to this success.

ChimpWorks