Case Study: Casas Bahia boosts ROI by 55% with AppsFlyer

Casas Bahia boosts ROI by 55% with AppsFlyer

Casas Bahia, a major retailer in Brazil, sought to further maximize the business impact of its successful TikTok campaigns by driving higher in-app conversion rates. They partnered with AppsFlyer and its measurement suite to tackle this challenge and optimize their return on investment.

AppsFlyer's solution involved testing and analyzing two TikTok optimization methods: Value Based Optimization and In-App Event Optimization. By leveraging AppsFlyer's measurement capabilities to gain visibility into the entire user journey, Casas Bahia combined these strategies. This approach resulted in a 44% increase in their in-app conversion rate and allowed them to exceed their ROI target by an impressive 55%.

Casas Bahia