Case Study: Carry1st accelerates mobile game growth in Africa with AppsFlyer

Carry1st acquires 2 million users with AppsFlyer

Carry1st, Africa's leading mobile games publisher, faced challenges in scaling user acquisition and improving monetization for their SpongeBob game in the African market. They struggled with limited ad inventory from networks not focused on the region and inconsistent organic performance due to lower brand recognition. AppsFlyer's measurement suite and mobile attribution products were used to address these issues.

AppsFlyer provided the solution by connecting Carry1st with new ad partners focused on Africa and offering tools like Xpend for automated ROI calculation and OneLink for influencer campaign measurement. This allowed Carry1st to efficiently onboard over 10 networks and achieve a top 5 ranking with over 2 million users acquired. Using AppsFlyer's Xpend saved the team approximately 32 hours per month in manual data compilation and provided the clarity needed to optimize budgets for a positive return on ad spend.

Carry1st