Case Study: Brainium maximizes ROI with AppsFlyer OneLink

Brainium went live in 2 weeks with AppsFlyer to boost creative testing and ROI

Brainium, a gaming company, faced challenges in effectively testing and measuring different ad creatives at scale and lacked detailed revenue attribution data from their ad networks. They needed a solution to optimize their campaigns and understand the long-tail performance to maximize user lifetime value and ROI.

AppsFlyer implemented its OneLink deep linking solution, enabling Brainium to create granular links for creative testing and combine their internal data with AppsFlyer's attribution for a comprehensive revenue view. As a result, Brainium gained precise insights into creative performance and ad network ROI, allowing them to optimize for higher engagement, retention, and customer LTV. AppsFlyer's solution provided the clarity and speed the team needed to make bolder, more effective marketing choices.

Brainium