Case Study: BitMango boosts ROAS with AppsFlyer ROI360

BitMango boosts ROAS by 57% with AppsFlyer

BitMango, a leading Korean mobile puzzle game company, faced a challenge optimizing its return on ad spend due to a lack of granular cost and ad revenue data. Their internal systems could not provide the detailed insights needed at the creative or site ID level, leading to inaccurate measurement and poorly optimized campaigns that risked user churn. To address this, they turned to AppsFlyer for a solution.

By implementing AppsFlyer's ROI360 measurement suite, BitMango gained access to near real-time, granular cost and ad revenue data. This solution enabled the team to make faster, more informed decisions, shortening their optimization cycle from two-to-three weeks to just one week. As a result, BitMango achieved a 57% increase in its Day 14 ROAS over a two-month period.

BitMango