Case Study: Big Fish Games achieves better mobile attribution and marketing decisions with AppsFlyer

Big Fish Games streamlines attribution with AppsFlyer for millions of daily players

Big Fish Games, a Seattle-based gaming company, faced challenges with growth due to the inefficiencies of using two separate mobile attribution providers. This setup complicated their data efforts and limited their scalability. They needed a robust and comprehensive measurement platform to consolidate their efforts, leading them to partner with AppsFlyer for its mobile attribution and measurement suite.

AppsFlyer provided a centralized solution with its scalable tools, including its SDK and Push API, which became the single source of truth for the company's attribution and marketing analytics. This allowed Big Fish Games to streamline data, fuel real-time analyses, and make more informed marketing decisions. The VP of User Acquisition described the comprehensive data from AppsFlyer as the "north star" for their growth team, enabling better decision-making across their entire portfolio of games.

Big Fish Games