Case Study: Bharat Matrimony protects marketing budgets and blocks fraud with AppsFlyer Protect360

Bharat Matrimony blocks 17,486 fraudulent events with AppsFlyer Protect360

Bharat Matrimony, India's largest matrimony brand, faced challenges in measuring marketing performance across multiple data sources and protecting its CPI and CPA campaigns from mobile ad fraud that was siphoning its budget. The company needed a dedicated attribution provider and an advanced fraud prevention system, leading them to partner with vendor AppsFlyer.

Using AppsFlyer's attribution analytics and its Protect360 fraud protection solution, the team gained a unified view of campaign performance and blocked fraudulent activity. As a result, AppsFlyer helped Bharat Matrimony block 17,486 fraudulent in-app events and save $8,680 from fraud over a three-month period, while also saving the team countless hours of manual work.

Bharat Matrimony