Case Study: Baemin achieves 5x retention growth with AppsFlyer

BAEMIN boosts Day 30 retention 5x with AppsFlyer

BAEMIN Vietnam, a leading food delivery app, faced challenges with accurately attributing marketing campaigns across channels and blocking fraudulent in-app events, which wasted budget and complicated user re-engagement efforts. To address this, they turned to vendor AppsFlyer and its Measurement Suite and Protect360 solutions to gain better campaign visibility and protect their marketing spend.

By implementing AppsFlyer's solutions for attribution, fraud prevention, and deep linking, BAEMIN achieved a 5x increase in Day 30 user retention. They also saved an estimated $150K annually by blocking fraudulent events and reduced their data engineering workload by 30% through automated data consolidation.

BAEMIN