Case Study: Badoo boosts campaign decisions with AppsFlyer granular data and insights

Badoo manages 450 million users and 12 billion swipes a day with AppsFlyer

Badoo, a leading global dating app, faced the challenge of managing massive amounts of user data to optimize its marketing campaigns in a highly competitive market. Their teams needed granular, real-time data to make smarter decisions and allocate spend effectively. To achieve this, they partnered with AppsFlyer and utilized its Measurement Suite and raw data solution, Data Locker.

AppsFlyer provided Badoo with the most detailed level of data, which was integrated into the company's own BI platform. This solution enabled the growth team to monitor campaigns in real-time, immediately freeze underperforming or suspicious ones, and quickly adapt their strategy. As a result, Badoo can now make daily data-driven decisions to optimize budget allocation and campaign performance, ensuring they maintain their position as a market leader.

Badoo